Our Current Approach to ETF Investing

Exchange traded funds have become more popular over the years at the expense of mutual funds. Unlike mutual funds that trade once a day, exchange traded funds trade like stocks, and are essentially baskets of stocks, bonds, or other assets. They are also more tax efficient than mutual funds, as investors only pay capital gains tax on sale of the ETF. One is not subject to an annual distribution tax on net assets sold from within the fund, as is the case with mutual funds. Most ETFs track passive indices, although more creative products such as active or levered ETFs are also becoming more available.

As for any asset class, ETFs are also subject to their own set of risks, hence we will focus on two main topics here:

  • Key selection criteria – including red flags
  • How we use ETFs in our client portfolios

Key Characteristics and Selection Criteria – it is important that:

The ETF can invest completely in the underlying asset

This is not always possible for many bond funds owing to the over-the-counter nature of the market – for example, a bond ETF may not hold each security that is part of the index. The same holds true for some small cap equity ETFs.

The ETF is indeed a good proxy for the theme it is claiming to represent, especially when advertised as a sector ETF.

For example, an early Blockchain ETF simply gave investors access to large cap tech-oriented companies that had a small part of their business focused on the area, even if most of their activity was elsewhere. Thus, the ETF was not significantly differentiated from other general large cap ETFs.

There is adequate daily float and liquidity in the ETF

We prefer as a rule that the ETF have assets of at least $100 million and a trading volume of several tens of thousands of shares per day.

There is robust security selection criteria and methodology

This allows for rebalancing and exclusion of companies that no longer meet the key criteria. For example, certain growth-oriented ETFs may require maintenance of a particular growth rate in sales or earnings. Similarly, classic dividend growth ETFs will exclude companies that do not continue to increase their dividend every year.

Often ETFs are benchmarked to an index that is created, and it is the index that is rebalanced according to the set criteria.

There is strong sponsorship of the ETF by a reputable product provider

Most of the larger and medium- sized niche ETF providers have product specialists who provide us additional information and insights into the ETFs they offer.

We hold regular research calls with these professionals, who give us a sense of which ETFs are popular and growing, identify any rebalancing that has been done, and relay to us any relevant flow of funds information.

In other words, we do not advocate investing in “dumb” or totally passive indices. This has been evidenced recently where a couple of ETFs which held large positions in stocks that rose exponentially because of a short squeeze, were themselves subject to wild price gyrations.

We avoid levered ETFs – they are not mirror images of their unlevered counterparts. We prefer to simply hold a larger position in the underlying ETFs. This is a whole different discussion, but suffice it to say that, for example, an ETF which promises to provide three-times the daily return of the NASDAQ, will not be able to do so over time.

How We use ETFs primarily

Core Equity Holdings

For more conservative and moderate risk clients, we focus on dividend growth ETFs. They do not necessarily pay the highest dividend but do raise them consistently.

Why? We believe that the underlying companies in each dividend growth ETF tend to be of very high quality with the ability to generate strong and consistent cash flow. And they can provide some yield for the portfolio.

Access to New Areas and Growth Industries

Sector ETFs can be an efficient and exciting way to gain access to growing industries and sub sectors. Mutual funds tend to be more diversified and less sector focused.

Moreover, in today’s market environment, exposure to a sector via ETFs may be more efficient than picking individual stocks. It is hard to predict which stock in a particular sector will outperform its competitors – and they often may do so for the wrong reason – or be the target of a misplaced merger. Hence, we like the idea of exposure to a discreet basket of stocks in the sector or sub-sectors. Below are a few illustrative examples, which fall into two main themes:

“Work and play from home” – e-commerce, cloud computing, remote communication and related connectivity, cybersecurity, 5G, e-gaming, block chain technologies.

“Finding the cure” – biotech, pharma, cannabis, etc.

Other areas of interest include machine learning, green energy, and international e-commerce.

There are cases where ETFs do not make sense as there are not enough companies in the sector. For example, one ETF focused on the Lithium product cycle has become dominated by Tesla. One may as well simply own Tesla. On the other hand, an ETF focused only on lithium mining would not make sense as it would be dominated by two companies. So, there are cases where instead of an ETF, an investor may prefer to purchase a few key stocks.

Active ETFs

This is a new and developing category, which allows managers full discretion in buying and selling securities – like a mutual fund. With one or two exceptions, we are not focused on this area yet. However as seen above, we do focus on rules-based ETFs which include selection criteria that allow for regular rebalancing and for the pruning of companies that no longer meet the desired criteria.

In summary

Exchange traded funds provide a tax efficient way to gain equity exposure to one’s portfolio. However, it is important to monitor each ETF and not look at them as a purely passive strategy. Robustness of the end product is key, as is oversight in order to see that each ETF remains loyal to its mandate.


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Norman H. Chait, CFA Managing Principal, Nardis Advisors LLC, January 30th, 2021

Disclaimer: Nardis Advisors LLC (“Nardis”) is a Registered Investment Advisory Firm regulated by the U.S Securities and Exchange Commission in accordance and compliance with applicable securities laws and regulations. Nardis does not render or offer to render personalized investment advice through this medium. The information provided herein is for informational purposes only and does not constitute financial, investment or legal advice. Investment advice can only be rendered after delivery of the Firm’s disclosure statement (Form ADV Part 2) and execution of an investment advisory agreement between the client and Nardis.

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